Registration Desk Opens
Location: Foyer of Conference area – Hotel Grand Chancellor, Launceston
1800 - 1930
Welcome Reception at Fluid (Seaport Complex)
Welcome by Allyson Warrington, President AMI Tasmania
Thursday 24 May 2007
0800
Registration Desk Opens
Location: Foyer of Conference area – Hotel Grand Chancellor, Launceston
0900 - 0910
Welcome to delegates from AMI Chairman:
Roger James
0915 – 1000
Keynote Presentation: Regional Marketing & Business Insights - The Elders Story
David Mallinson, National Marketing Manager, Elders Australia Pty Ltd
1000 – 1100
Plenary 1: Ausindustry plenary on ‘Building Innovation into Regional Australia’
Introduction by Amanda Castray, Deputy State Manager, AusIndustry
Presentations and discussion that explore the following questions:
- How can innovation be fostered in regional communities?
- How can regional innovations take on the world?
Frances Bender, Huon Aquaculture
Second Presentation to be announced
Q&A - Panel from the morning session
1100 – 1125
Morning Refreshments
1130 – 1300
Concurrent Sessions:
Session A
Session B
Getting the word heard. How smart marketing makes all the difference to the arts industries Lucy Kenneth, Merryn Spencer, Lindy
Bartholomewand Karilyn Brown
Note: This session includes 4 mini presentations, commencing 1130 and concluding at 1300
A new paradigm for government marketing
The imperative to use branding for active
community-building David M. Russell
Ipswich – centre of growth in SE Queensland Creating partnerships for liveable communities Councillor Paul Pisasale
Building Regional Identity, Confidence and Pride Andrew B. Eastwick,
RDA & Brigid Rawlings, BIS MIS
1300 – 1355
Lunch
1400 – 1500
Concurrent Sessions:
Session A
Session B
Session C
Backward thinking in local government – a new approach to marketing and promotion Chris Ryan
Regional Brand Identity: Using Logos in the Local Government Sector Kim Lehman & John Byrom
How can regional communities sustain themselves in a globalised world that is becoming increasingly competitive? Ken Siminji, AMAMI, AIMM
Transport & Tourism – The Ins and Outs of Tasmania John Livermore
1500 – 1525
Afternoon Refreshments
1530 –1630
Plenary 2: Attracting Investment and Regional Development Presentations and discussions that explore the following questions:
- How do regional communities attract and retain new industries?
- What makes regional Australia an attractive place to invest?
Tim Denby, Project Manager, Investment Attraction & Research, Department of Economic Development
Tom Black, Northern Regional Manager, Department of Economic Development
Q&A - Panel from the afternoon session
1635 - 1645
Summary of Day
1930 – midnight
Conference Dinner – Queen Victoria Museum @ Inveresk Guest Speaker - Charles Wooley The Character and Characters of Regional Australia
Friday 25 May 2007
0800
Registration Desk Opens
Location: Foyer of Conference area – Hotel Grand Chancellor, Launceston
0930 – 1015
Keynote Presentation:
Regional Marketing & Business Insights - The Leeuwin Estate Story
Tricia Horgan AM, Managing Director - Leeuwin Estate Vineyard and Winery
1020 – 1120
Plenary 3: The Future of Regional Media in Australia PROUDLY SPONSORED BY SOUTHERN CROSS TELEVISION Presentations and discussion that explore the following questions:
- What role does regional media play?
- What are some of the major trends in regional media?
Daryl Mitchell, National Sales Director - Regional Radioworks
Brian Hogan, General Manager - Regional TV Marketing
Q&A - Panel from the morning session
1120 – 1135
Morning Refreshments
1135 – 1305
Concurrent Session:
Session A
Session B
Regional Marketing – Beyond Advertising: Selling Marketing to Regional Australia Samantha Hain
Branding Not Burning! Dr Philip Barker
Unlocking Revenue Potential in Regional Australia Graham Brown
Repositioning Alice Springs – Industry Partnerships and marketing leadership Mark Crummy
City Advantages as the sources for Regional Branding Popy Rufaidah, SE, MBA, PHD
1305 – 1400
Lunch
1400 – 1500
Plenary 4: The SeaChange/Tree Change Phenomenon Presentations and discussions that explore the following questions - What drives this phenomenon are are regional communities ready?
- How is the face of regional Australia changing?
- What are the implications of coastal/rural drift for marketers?
Alan Stokes, Executive Director, National Sea Change Taskforce
Allan Bawden, Chief Executive Officer, Bass Coast Shire Council, Victoria
