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Time to do business at the Australian Marketing Institute’s Regional Marketing Conference
Australia’s marketing professionals will have an unparalleled opportunity to develop their key skills at the Australian Marketing Institute’s Regional Marketing Conference to be held in Launceston Tasmania.
Held from 23-25 May at the Hotel Grand Chancellor, the dynamic three day event features over 22 keynote and informative sessions on the most relevant topics affecting marketing professionals today.
The event, which will also feature a cocktail party and official gala dinner, is hosted bi-annually by the Tasmanian branch of the Australian Marketing Institute, the key professional body for marketers.
“This event represents a fantastic opportunity for Australian marketing professionals to harness the knowledge and expertise of some of Australia’s leading business figures and to keep abreast of the latest developments in marketing in and to regional areas, an essential element in today’s challenging business environment,” said Allyson Warrington, President of the AMI’s Tasmanian Branch.
During this premier marketing event, attendees will hear from interstate experts and discover local Tasmanian success stories. The conference will feature expert presenters including David Mallinson, National Marketing Manager of Elders Australia Pty Ltd, Alan Stokes, Executive Director of the National Sea Change Taskforce, and Denis Horgan, Owner of Leeuwin Estate Vineyard and Winery.
The range of timely and relevant topics will include Attracting Investment and Regional Development, The Future of Regional Media in Australia, The Sea Change/Tree Change Phenomenon, and a look at the Characters of Regional Australia.
The AMI’s Regional Marketing Conference attracts marketing professionals from SME’s, private and public sectors, and industry professionals.
“Businesses expect our members to adopt best practice as well as keeping abreast of issues affecting the profession. This can often be a challenge, which is why this event is so important,” said Ms Warrington.
“However, this Conference is not just about learning new skills. It’s also a chance to be inspired by what others have achieved and provides great opportunities to network and connect with colleagues and peers.”
2007 Australian Marketing Institute Regional Marketing Conference
Unlocking regional capacity – marketing as the key
Ten Years On: Regional Futures in Australia.
- What does the future hold for regional Australia?
- What role does marketing play in the development of regional economies?
Understanding the Seachange/Treechange Phenomenon.
- What drives this phenomenon and are regional communities ready?
- How is the face or regional Australia changing?
- What are the implications of costal/rural drift for marketers?
Attracting Industry and Investment in Regional Australia.
- How do regional communities attract and retain new industries?
- What makes regional Australia an attractive place to invest?
The Role of Innovation in Regional Australia.
- How can innovation be fostered in regional communities?
- How can regional innovations take on the world?
Unlocking the Competitive Advantages of Regions.
- What are the sources of regional advantage?
- How can regional advantage be converted into marketing advantage?
Building Regional Brands.
- What role does regional branding play in a globalised economy?
- How can regional communities build their brand?
The Future of Regional Media in Australia.
- What role does regional media play?
- What are some of the major trends in regional media?
